Group Business
Frozen Meats
Premium Brand
Orientation
Catering to market demand for quality, purchasing strategies have shifted towards high-potential channels, focusing on promoting and supplying wagyu beef and other high-end top-tier meats to meet local consumers’ strong demand for trusted brands.
Global Diversified
Supply
Building an extensive international purchasing network, expanding beyond traditional South American (Brazil) and Western meat-producing countries to Japan and Southeast Asia to introduce high-quality cooked and processed foods, balancing product variety and procurement cost advantages.
Catering
Synergies
Entering into a joint venture with Japan’s top farm Kamichiku Holdings Co., Ltd. to introduce branded “Satsuma” Japanese wagyu beef, and operating Japanese BBQ and all-you-can-eat restaurants such as “Beefar’s” and “Gyumai” to deepen the promotion and market penetration of high-end meats.
Precise Inventory
Management
Utilizing rigorous supply chain and inventory controls to maintain a stable supply of products while maximizing working capital efficiency.
